persuasion (kind of popaganda)

PERSUASION

Argument may originate with an opinion about some issue , but it must use sound logic and include proof (facts , examples , statistics , or details ) to reach a reliable conclusion and convince the reader or listener . On the other hand , persuasion is meant to convert . It may use some logic , but it often relies heavily on opinion , emotion , distorted facts , logical fallacies , or unreliable sources . Most individuals occasionally use their persuasive skills on relatives and friends . However, propaganda is a moe sophisticated form persuasion that is regularly used by certain of society-governments , eleced officials , businesses , non-profit organizations , and others to promote certain ideas or practices or to defeat opponents . The aim of propaganda is to affect the emotions of audiences to achieve a targeted goal .Our highly develop media communications systems-radio , television , and pint make it easy for .

Kinds of propaganda :

1.The name calling device ( see argument ad hominem )

Propagandists attach labels to causes or individuals that they wish to credit . An example during the vietnam war , the labels “hawk” and “dove” were used to show how people felt about the war . Initially , hawk had good motives , they were patriotic they wanted to halt the spread of communism and were willing to sacrifice American live and resources to do it .

2.The Glittering generalities Device (see sweeping generalizations and hasty generalizations)

This popaganda techniques overgenerlizes and arouses emotions , often by using “virtue’(good) and “vice” (bad) worrds or phrases . Most people find “good” words like honor , freedom , tuth , duty , human right , fair play , social justice , public service , generosity , motherhood , and democracy very appealing because they suggest noble ideas to live by . On the other hand “bad” words like human suffeing , imperialists , colonialists , wall street profiteers , and warmongers produce anger and sometimes violence . Both vice and virtue words may have a wide range of meaning within a specific group .

3.The transfer device (see appeals to illegitimate authorithy)

With this method , the propagandists uses the authority or prestige of an individuals or an instuition to persuade others to accept an idea , product , or progam that is unrelated to he authority’s area of experties . Church group advocate ax reform . A former vice pesidential candidate speaks candidly with he daughter about women’s issues as part of a soft dink commercial . Obviously , any concept appears more worhty if it is presented or supported by a respected authority .

4.The testimonial Device (see appeals to illegitimate authority )

Tesimonials , both positive and negative are frequently used because people tend to believe tha ‘experience is the best teacher”, so when a famous film star whose appearance shows that he clearly enjoys his food and drink , assures you in rich , mellow tones that a well-known wine maker “sells perfection , no just odinary wine” you pay attention .But actually he may know nothing at all about wine making . As for political ,social , and economic issues , such as nuclear disarmament ,prayer is schools , and important quotas , you are better off to research them yourself befoe making decision or judgment . Remember that many testimonials are based on anticipated gain of money,power and advantage .

5.The plain folks device (see hasty generalizations)

This technique is a favorite of politicians to win your trust and your votes by showing that they are “just like everyone else” . Commercial ventures do the same thing with “famili-owned and produced: products yogurt , beer and wine . If individuals (rahter than large companies) stand behind the produc ,somehow it seems safe and good . It is even better if more than one generation seems to be involved.

6. The card stacking device (see begging the question,faculty causiton,false dilemma,slanting , and ignoring the question)

Card staking is used intentionally to deceive people that they will support a cause or ideal in which the propagandists strongly believes or from which he or she will realize financial gain . The deceive is full of half-truths,outright lies , omissions and distortrons . Certainly hitler used card stacking in his campaign to rid get many and the rest of Europe of jews .

7.The band wagon device (see sweeping generalizaions)

Propagandists employ this device to persuade the masses to buy products , believe ideas , or commit actions .Many people feel more comfortable doing what everybody else doing han thingking for themselves . Advetisers exert influence by using symbols to illustrate qualities that people admire :for instance ,certain expensive makes of automobile have become status symbols and people who won them are supposed o be privileged and special , so tha you and millions like you want to buy one .